Archive for the ‘General’ Category

Collaboration with Workstyle YYC

Posted on: September 9th, 2015 by Heidi Bogi 2 Comments

We are excited to announce a collaboration on a beautiful new project! Our friend Kevin Nakonechny at NAKA Photography has created Workstyle YYC – a personal branding service that offers a fresh approach to professional headshots. Its unique take offers modern professionals in Calgary the opportunity to showcase their individual style and personality, alongside their passion for their work. Our role in this project is to create the best version of you – a polished & fresh look, by providing a beauty package of hair & makeup. By being apart of this project, we look forward to meeting the new & seasoned professionals of YYC. We can’t wait to start working with the Workstyle team to help clients create their own unique Personal Brand, their own Workstyle.



True Beauty: Our Day with Breast Cancer Survivors

Posted on: February 14th, 2014 by Heidi Bogi No Comments

True BEauty CollageWhen Ave, Beauty was approached to help out with the Masquerade Breast Cancer Gala, I had no idea the impact it would have on me and our artists.  Off the bat, we were given a few details that were typical with this type of event; the theme, the number of models, time restrictions, etc. As the planning went on, there seemed to be a growing interest by women to volunteer as models. We continued to get updates on the ever increasing number of participants. It was then that I realized these women were not simply everyday women volunteering their time for a cause, these were proud, confident breast cancer fighters and survivors. They were so thrilled and eager to share their story, help raise awareness and money for their community, and also to be pampered! We were beyond humble and honored to help showcase the palpable beauty and strength that these woman represent. I knew then that this would be a very emotional event for us.Photo Two Robin  Given a masquerade theme, our team got together to sketch out our intricate makeup designs and planned our itinerary for the day. We quickly realized that hand painting masquerade masks directly on the face was going to be a lot more time consuming then allowed based on the amount of models. So our best course of action was to do up 5 really amazing hand painted masks entirely done through makeup application and then build 10 traditional masquerade masks with less intricate makeup.  Any woman with the hand held mask would still get beautiful evening makeup! It was realistically the only way that 4 of us artists were going to be able to get all of the ladies done!

Beyond their beauty, an extremely important aspect on our minds was their health and safety.  We all were aware that any one being treated with chemo can have very sensitive skin and be susceptible to sickness and infections.  Our artists go through intense training and are expected to be extremely clean and hygienic in their practices, however this brought it to a whole new level.  We also knew that some of the ladies would possibly have lost their eyelashes and eyebrows as a result of their treatment. After 10 plus years in the business, this was something none of us had experienced.  The best we could do was go in there with the cleanest kits, be aware and do our best.   Photo One

Upon arrival to the salon, I can speak for all of us, that the sheer magnitude of the spirit and energy in the room was both infectious and overwhelming.  There was excitement in the air, nothing I had ever felt at a fashion show, photo-shoot nor even a wedding. They were so genuinely excited and thankful to be pampered and have their makeup done.  We were equally as excited to make these woman feel glamorous and gorgeous, that was our ultimate goal.

As the ladies sat in each of our chairs, we all heard very personal stories.  Some chatted about their young kids and how excited they were to go home and show them their makeup. Others joked on what their husbands were going to think.   No matter what design we had they were game!  Whether it was sparkles, feathered lashes, or bright pink lips, they were up for it.PicMonkey Collage4

 I was so proud of all of the Ave Beauty artists and team.  This was a very demanding day, not only with the amount of models we had to complete but the level and quality of work we had to achieve.  We were so focused on the task at hand that we couldn’t reflect on emotional impact of the day until we were finished.  Each artist had their own experience with the women that came through their chair. Some shared tears, other laughter but all of us shared the excitement and pride. These women were so inspiring and we felt connected – I am sure we hugged almost every model we did!

Almost all of them had one or both of their breasts removed.  They were all chatting about what they were left with after the surgery.  Some were looking forward to having their breast done.  Others were chatting about having tattoos done.  All were sharing what worked for them what didn’t.  They all had been through so much, but the openness and honesty, the bond and trust these women portrayed, is really what all us woman should strive to be every day. The scars that some of them had peeking out above their shirts revealed how much they had been through and their strength. As a woman you hear about it, you can listen and empathize, but I honestly don’t think you can understand what they have gone through unless you have.  PicMonkey Collage3

When it came to clean up time, all the models had left to head for the dinner portion of the evening. This was one of my most favorite part of the day, when we could share our experiences with each other, be in awe of these woman. There was an evident realization of what we had all just been a part of. I felt a whole new kind of love and appreciation for my job and fellow artists.

Makeup can so often be used to cover up and a tool to hide. It can surrounded by vanity, phoniness and egos. It’s no secret that the “perfect” ideal woman that is plastered across mainstream media is the result or combination of photo shop, plastic surgery and retouching.  I, myself can admit, often being caught up in this false idea of what makes a beautiful woman. This day, these women – the fighters and survivors, slapped me back to reality and made me remember what true beauty is. It was their energy, their strength, and their confidence that was beautiful – they radiated beauty. Our job was actually quite simple, highlight and showcase what was already there. That day gave me a whole new outlook for Avenue Beauty. It left me feeling inspired and honored to have had the opportunity to meet these beautiful women. Avenue Beauty is dedicated to celebrating true beauty and using our talents to make those Beauties shine!

 Thank you to all of the Ave. Beauty Artists that volunteered their time to make this happen. Robin Hubert, Robyn Labodi, Tamara Spencer, Santana Blanchette, Jampa Laflamme, Marin Smith THANK YOU! 


“We Are All Stars, and deserve a chance to twinkle.” Marilyn Monroe

Thanks for reading!

Heidi Bogi


“As a makeup artist, I am constantly meeting new people. I love to hear about their lives & their stories that has brought them to this moment in my chair. At the Breast Cancer Masquerade Fundraiser we were so lucky to be a part of. I had the honor to meet so many lovely women who truly touched my soul– it really solidifies why i love my job so much. There was a diverse group of women I had the please of ‘glamming up”. There were those who were moms of young children, those who had been married for decades and were talking of their kids in university & grandchildren on the way. while others had to move from their place of support & comfort to seek treatment, and give up dreams to continue this battle everyday. It truly is a life changing disease, and I am just so happy that we were able to be a small part in making them feel their most best beautiful self that day. It was an event that I will never forget!”

-Robin Hubert- Key Makeup and Hair Artist for Ave.Beauty

“I am honored to have gotten the opportunity to be around such a beautiful group of strong, powerful women. This fashion show was more than great hair and makeup, it was about the strength and courage of these amazing women; able to live to tell their story. These stories that emotionally reached me and every other artist involved. The reaction of a breast cancer survivor looking in the mirror after having her makeup done and false lashes applied (as hers had fell out from the chemo) telling me how beautiful she feels is very inspiring! I love my job & the amazing people I get the opportunity to meet.” 


-Robyn Labodi -Key Makeup Artist for Ave.Beauty

Lash Love

Posted on: May 21st, 2013 by Robin Hubert No Comments



Big, bold, lush lashes are a fast growing trend right now. Everything from a light natural fill to a long, bold glamorous lash—there is something for everyone. There are many options, varying from application type, price point & desired lash effect. By choosing a lash enhancement your eyes will be framed beautifully, allowing your eyes to shine and be the centre of attention.


There are several methods for lash enhancements—temporary to semi-permanent, synthetic to natural fibres. It can be overwhelming with all the choices available, and where to get the services done, but here is a simple breakdown on the most popular applications happening today.


*False Lashes: False lashes are easy to apply, inexpensive & are low maintenance, as they are a 1 day wear. You can look for false lashes in individuals, ½ strips, ¾ strips and full strips. Individual lashes allow you to apply little clusters to your lash line, whether it is to fill in sparse areas of the lashes making it very natural, or to really accentuate the area. The ½ & ¾ strips add a more dramatic effect, enhancing the outer area of the top lash. These 3 lashes are a fabulous compliment to a smoky eye, or winged eye liner. A full lash strip will give you the most over all volume & length, resulting in a more dramatic eye. We apply our false lashes directly above  your natural lash line, causing no damage to your natural lash.  False lashes are a great way to play around and see what you feel comfortable with, and what works best with your eye shape, and the look you want to portray. Please ensure that you use an adhesive designed specially for lash applications.  We love Duo lash glue for our false lash applications!


*Eye Lash Extensions: This enhancement is fantastic because it is customized just for you & once applied, gives a gorgeous full lash from the minute you wake up till the end of the day. A trained lash extension professional will bond a single lash (synthetic or natural fibre) directly onto your own individual natural lashes, and since the average person has approximately 150 lashes, you can get a very full, gorgeous lash as a result. This also means it is a more time consuming application, but the results are worth it! After the initial installation, you will require to go back to lash salon every few weeks to get a fill—this will take care of any lashes that were not bonded the time before, as well as freshen up any that may have naturally fallen out. If you are new to this type of enhancement, please research different salons in your area, as there are many options to choose from—different price points, as well as different qualities of lash extensions. Word of mouth is a great way to choose a reputable location!  We highly recommend Shay Danielle Esthetics in Calgary, she has many years of experience with Lash Extensions.


*Eye Lash Tinting: A lash tint is a vegetable based dye, can last up to several weeks & is at a reasonable price point. This enhancement is ideal for lashes that are light in color & for anyone who does not wear a lot of make-up, is active, or is going for a holiday. The dye is applied directly onto the lashes, and will process for short period of time. (Process may vary depending on the product/ training of the professional) After it is removed, your lashes will have a deepened consistent color from root to tip. It will not add extra volume or length—it will only work with what you have naturally, however the result is a fresh & polished lash. It is important to have this done by someone who is qualified, so please inquire to different salons that offer this service to find the best one for you to go to.


* Lash Dip: I am very excited to be learning new information about Lash Dipping, as it is one of the newest applications for lash enhancements. It is semi-permanent, lasting approximately 4 weeks and gives the results that mascara does—volume, length, curl and separation. Your Lash Dip professional will apply one to many layers, depending on your desired result. The results allow you to have a waterproof, full, polished lash, allowing you to skip the mascara & look great all day long! This is great for those always on the go, anyone going on a holiday, or for someone looking to save time in morning.  For more detailed information, please visit


As with any new services, it is important to educate yourself on the options available, so you can choose a lash enhancement best for you. You can locate great information from reviews & websites that created the product and offer the training courses, as well as the salons in your area that offer it. Talking to friends and other beauty professionals that you go to are also a great resource. Word of mouth is a great way to find reputable locations.

~Love your Lashes, & keep being Beautiful! ~

By Robin Hubert

Makeup and Hair Artist with Avenue Beauty

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